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Tuesday, September 27, 2022

Seven keen to kick on in 2022 following big rating year

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The Seven Network has taken the #1 spot in television for the calendar year.

This follows the network’s win in the 2021 television ratings survey year.

Seven was the clear winner with a commercial audience share of 39.6% in total people, as well as in individuals aged 16 to 39 and under 50.

Seven was the only network to increase its audience shares in total people, 25 to 54s, 16 to 39s and under the 50s during 2021.

Channel 7 was first in total viewers and 16-to-39-year-olds at the end of the year. The primary channel, like the network, increased its audience share in total people, 25 to 54s, 16 to 39s, and under the 50s. In those four demographics, it saw an increase in audience.

7mate was the most popular multichannel in 2021. 7plus was the most popular commercial BVOD service, and its coverage of the 2020 Olympic Games in Tokyo broke streaming records.

The highlights of 2021 included:
• Seven Network: #1 in prime time in total people, 16 to 39s and under the 50s
• Seven Network: #1 in 29 of 52 weeks
• Channel 7: #1 in prime time in total people and 16 to 39s
• Channel 7: Four of the top five programs of the year
• Channel 7: 11 of the top 20 programs of the year
• 7plus: #1 commercial free to air BVOD service
• 7mate: #1 multichannel
• 7mate, 7two, 7flix: #1 multichannel group

Seven delivered more #1 results than any other network in 2021, with the most-watched shows in Australia:
• #1 program: 2021 AFL Grand Final – 4.1 million national total audience
• #1 sporting event: Olympic Games Tokyo 2020 – 21 million Australians watched Seven’s live, free and exclusive coverage across 17 days
• #1 winter sport: AFL
• #1 regular series: The Voice – 2.11 million national total audience
• #1 entertainment show: The Voice – 2.11 million national total audience
• #1 news program: 7NEWS (#1 for six years in a row) – 1.58 million national total audience
• #1 breakfast show: Sunrise (#1 for 18 years in a row) – 462,000 national total audience
• #1 Australian drama: Home and Away – 1.11 million national total audience
• #1 daily quiz show: The Chase Australia – 880,000 national total audience
• #1 lifestyle show: Better Homes and Gardens – 788,000 national total audience
• #1 morning show: The Morning Show (#1 for 14 years in a row) – 252,000 national total audience

“After a two-year hiatus, Seven is back where it belongs as Australia’s most-watched TV network,” said James Warburton, managing director, and chief executive officer of Seven West Media.

“Winning the rating crown in both the calendar and survey years, as well as 7plus taking the top spot in BVOD, is a testament to the brilliance and hard work of the Seven teams, as well as the attraction of our programming,” says the executive producer.

“The 2020 Olympic Games in Tokyo was the biggest television and streaming event in Australian history,” he said, “but it wasn’t the only highlight for Seven this year.”

“The Voice, the AFL, 7NEWS, Home and Away, Farmer Wants A Wife, Dancing With The Stars: All Stars, SAS Australia, Sunrise, The Chase Australia, The Morning Show, Better Homes and Gardens, Homicide: With Ron Iddles, 7NEWS Spotlight, and many more shows were a hit with viewers of all ages and ensured we were the clear winner in 2021,” says the spokesperson.

“After a fantastic 2021, we can’t wait to get going into 2022,” Seven’s head of network programming, Angus Ross, said.

“Our outstanding content for the first half of the year, including The Voice: Generations, new seasons of SAS Australia and Dancing With The Stars: All Stars, and the Olympic Winter Games Beijing 2022 in February, is the perfect lead-up to Seven’s summer of cricket.”

“Farmer Wants A Wife with Samantha Armytage, the XXII Commonwealth Games, Big Brother, AGT, Australian Idol, Apartment Rules, Claremont, Strike Force, Code 1: Minute by Minute, Supercars, horse racing, and the return of Australia’s favorite food show, My Kitchen Rules,” he stated.

“This year, viewers embraced our content across all screens and took us back to #1 in TV. We are determined to keep the crown in 2022.”

“As the only network to raise its audience shares in total people and key demographics this year, we are thrilled to have generated solid results for our partners across broadcast and digital,” said Kurt Burnette, Seven West Media’s chief revenue officer.

“By 2022, we’ll have a comprehensive content and innovation road map in place to ensure we deliver once more.” The new year will bring an unrivaled content lineup across news, sport, and entertainment, including the Winter Olympics, which will be the biggest broadcast and digital event of 2022; a never-ending parade of innovative new sales and digital products, including e-commerce and interactivity; and our continued investment in new trading technology to make it easier for buyers to execute with ease across our platforms. All of this will help us to produce greater results for our partners by accelerating our continuous commitment to improving the advertising and viewer experience.”

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